Learn about offline sales solutions to align with your business objective. ... Offline Sales, Performance Max for store goals, Local Inventory Ads, omnichannel, Local campaigns, store centric ... Consumers expect technology to seamlessly provide the information and services they need, when they need it. Whether it’s trying a new product...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Plan Your Video Campaigns
Get Started with Campaign Manager 360Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign,...
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Manage your rights at scale
YouTube Content OwnershipYouTube has invested in sophisticated tools to help you manage your rights at scale and monetize or block uploads that make use of your copyrighted content. ... Introduction Navigate the digital media landscape...
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Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...
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Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment. ... Budget Planner, budget planning, budget forecasting, tools, Performance Planner ... In this module, you’ll learn how to describe the steps of the...
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Discover App Campaigns for Engagement
Drive Apps Growth with GoogleLearn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...
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Introduction to using Google Workspace for Education in the classroom
Basic use of Google Workspace for Education FundamentalsExplore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network...
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Welcome to the Certified Coach Program
Certified Coach Curriculum... Preparing to Apply for Certification What is the Certified Coach Program? Make It Stick Certified Coach Curriculum Orientation Support from Recommended Partners Building your Coaching Toolkit Completing the...
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Learn how to plan your first video campaign in Campaign Manager 360. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, display campaigns, video campaign, websites ... Gather publisher specifications before building your campaign. It's important to make sure your video assets meet your...
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Enhance Ads with Assets
Foundations of AI-Powered Search Ads for StrategistsLearn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads,...
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Enhance Ads with Assets
Foundations of AI-Powered Search Ads for PractitionersLearn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads,...
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Set Optimal Bid and Budget for App Campaigns
Drive Apps Growth with GoogleLearn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues...
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Explore the many ways Google Workspace for Education tools can be used in the classroom. ... Get started with technology Think beyond the textbook Create safe, responsible digital citizens Build your learning network Tools for the Classroom Google tools for collaboration Google tools for connecting Google tools for knowledge and access 21st...
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Learn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging with app users leads to higher customer value ACe is a great solution for both app-first and hybrid advertisers, and has shown...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Learn the value of ad assets, the benefits of each asset type, and which assets can serve automatically. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, Responsive Search Ads, RSAs, RSA, Creative, Creative Excellence, Assets, Image Assets, Sitelink Assets, Business Information, Logo, Relevance, AI-Powered...
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Getting Started with Your Chromebooks
Chromebook Training... Just Open the Chromebook and… Starting on the Right Track See What Other Educators Said Lesson Check Welcome to Chromebooks! UNIT 1: CHROMEBOOKS ACROSS ADMINISTRATION AND CLASSROOM Expected Lesson Time: 20 minutes...
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Discover Why Advertisers Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Discover Why Advertisers Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues Align with the goals to identify the right app campaign solutions Now that you're familiar with the different types of bidding,...
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Begin with App Campaign Settings
Learn how to create and optimize Google App campaignsReady to start building a campaign in Google Ads? Begin by setting campaign-level settings that will guide the campaign. ... In this scenario, focusing on install volume means that the campaign will optimize for as...
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Learn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube, YouTube Story, video, google ads, marketing objectives, customer journey, campaigns, awareness, consideration ... YouTube helps brands...