...Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 360 learning path, you'll be able to: Prepare and run campaigns that work effectively for mobile and video. Reach specific audiences. Implement Floodlight tags to measure conversions and optimize your campaign. Track...
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...and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and engaging formats and how advertisers can build and run creatives through our integrated products. Reach the right person at the right moment with the right message based on audience and contextual signals in real time, at...
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...Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web Designer to develop engaging, interactive HTML5-based designs that can run on any device. 2) Use streamlined workflow and collaboration possibilities that exist with integration with Display & Video 360. 3) Develop customized data-driven...
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Google Analytics Individual Qualification Exam
Google Analytics Individual Qualification...Keep in mind: You'll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you've answered enough questions correctly, you won't pass ... You're about to test your...
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...business. After completing this intermediate learning path, you’ll be able to: Utilize Ad Manager tools to start, expand and negotiate a Programmatic Guaranteed deal Run key Ad Manager reporting combinations to meet your business needs Evaluate and adjust your Ad Manager in-app setup to drive revenue Utilize Ad Manager tools and insights...
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Search Ads 360 Certification Exam
Search Ads 360 Certification Exam...Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to...
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Google Ads AI-Powered Performance Ads Assessment
AI-Powered Performance Ads Certification...Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to...
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Google Analytics Certification
Google Analytics Certification...Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to...
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Display & Video 360 Certification Exam
Display & Video 360 Certification Exam...Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to...
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Grow Offline Sales Assessment
Grow Offline Sales Certification...Keep in mind: You will need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to...
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Google Ads Creative Assessment
Google Ads Creative Certification...Keep in mind: You will need a score of 80% or higher to pass. If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to...
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Explore Campaign Manager 360's metrics for measuring and reporting out on your campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, ad campaign, ad serving, reporting, campaign performance, measure, report ... The Summary tab is where you access campaign data in a flexible way.The dashboard is...
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Get a better understanding of how to traffic, forecast, and report on your audience segments to meet your advertising goals. ... Audience, Audience solutions, Identifier, Segments, Audience Segments, First-party identifiers, third-party identifiers, First-party segment, Forecast, Check availability, Report, Traffic, Troubleshoot audience ... To...
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Track productivity, identify potential security threats and understand how to make the most of Google Workspace for Education with BigQuery and Looker Studio. ... Additional Resources Reflect on what you have learned Query the data Knowledge check Export data to BigQuery Use Looker Studio To learn more about this topic, select the links below....
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Promote authentic work and steer students away from the pitfalls from plagerism with the O originality reports feature in Google Classroom and Assignments ... Additional Resources Turn on originality reports Reflect on what you have learned Knowledge check View an originality report Let students run their own originality reports
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Report on Open Bidding Performance
Optimize Google Ad Manager to Meet Objectives... Let’s take a look at a key reporting combination a yield specialist or programmatic yield manager might run to evaluate how their Open Bidding demand partners (or "yield partners") are performing over a given...
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Successfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, in-app advertising, display & video 360, advertising in mobile apps, Advertising in Mobile Apps, Display & Video...
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Learn how attribution plays a critical role in advertising ... Here are two brief surveys for you to complete Attribution in advertising Attribution models In reality, each deserves some credit for the part they played in this romance. Determining how much credit each step of a process should receive is called attribution. In advertising,...
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Explore audio ads in Display & Video 360’s metrics for measuring and reporting on your campaigns. ... Display & Video 360, Brand lift, YouTube Audio, Audio ads measurement, Advertising in Audio, Offline Reporting, programmatic audio advertising, Audio Ad Creatives, audio metrics, Audio Ads deals, DV360, audio inventory, Cross Exchange Audio ads,...
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Discover the Video ad formats that are best suited for action goals, as well as tips for implementing them. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, skippable in-stream, in-feed ... Learn the ABCDs of Effective Creative for Action Select the option that best describes...
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Use Reports to Evaluate Yield
Optimize Google Ad Manager to Meet Objectives...unit or creative sizes delivered). Select the metrics Total impressions and Total average eCPM. Select RUN. Assess how each of your UPRs are performing across each device category. Target CPM can help you capture...
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Become familiar with the basic steps of campaign setup. Learn the techniques for building audiences and how audiences differ between App Campaigns for installs (ACi) and App Campaigns for engagement (ACe) and how to set up ACe in Google Ads. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... The basic steps to...
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Explain the importance of adopting an agile mindset and adopt flexible budgets to respond to demand and drive real business outcomes. ... agile budget, flexbile budget, agility, agile mindset, test and learn mindset, testing ... Google's AI lets you to focus on measuring how campaigns are performing against your defined business goals. By...
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...programmatic guaranteed, programmatic, DV360, Display & Video 360 ... Consider how monitoring efficiency gains in real time can help you. Use case scenario A buyer was running Programmatic Guaranteed deals to reach new users for their client, whose latest ad campaign was revealing a new sports drink.With the new frequency management and...