Learn key strategies to improve the performance of your ads ... Here are two brief surveys for you to complete Optimize with Smart Bidding Improve campaigns more efficiently Resources Answer this question correctly to mark the module complete.What are three actions that can improve your conversion rate? Show what you know To improve your...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Maximize Revenue and User Experience with Multiplex Ads
Grow Your Monetization with Google Ad ManagerExplore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative...
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Check bid filtering with RTB Breakout API
Authorized Buyers API BasicsWith the high volume of impressions being bid on in the Ad Exchange auction, it can be hard to keep track of what’s working and what’s not. The RTB Breakout API can help with that. ... programmatic, automation,...
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Campaigns for user-generated content
YouTube Asset MonetizationUse campaigns to better leverage user re-uploads of your content and drive traffic back to your channel. ... Header What are campaigns and how do they work? What are campaigns and how do they work? What are campaigns...
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Introduction to Chromebooks
Chromebook Training... Lesson Check See What Other Educators Said What Are Chromebooks? Expected Lesson Time: 20 minutes The Impact of Using Chromebooks Why Go with Chromebooks? Now let's do a quick check to make sure you got this...
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Create Beautiful Learning Materials
Certified Trainer Course... Create Captivate Your Audience Let’s Start Creating! UNIT 5: FACILITATE WITH PROFESSIONALISM Expected Lesson Time: 30 minutes Lesson Check Now let's do a quick check to make sure you got this lesson (and that we...
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It's important to manage storage space in any institution, especially as your data grows. This lesson will teach you how to monitor storage and set limits for users and shared drives. ... Set storage limits Reflect on what you have learned Additional Resources Knowledge check See how storage is used at your institution How users experience...
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Get to Know Policies and Brand Safety
Get Started as an Authorized BuyerLearn the policies and brand safety guidelines of the buying and selling process. Keep brands safe and avoid ad disapprovals down the line. ... Brand safety guidelinesThe Authorized Buyers program has strict content...
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Get to know the types of reports that are available in Google Analytics. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Share & export reports Offline Events Gain insight into your business performance by using Reports in Google Analytics. Reports can be used to monitor traffic, investigate data, and understand your...
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Describe the value of marketer influence in Google’s AI solutions, and learn how to help marketers and agencies guide AI algorithms to achieve performance goals. ... human input, ai algorithm, ai agency, marketing agency, google's ai ... Begin with key business objectives Fuel automated solutions to achieve business objectives To build a strong...
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Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp inventory, app inventory, myths about mobile ad, advertising in mobile apps, Display & Video 360, in app...
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Measuring App Installs and In-App Actions
Drive Apps Growth with GoogleDiscover the metrics most important to measure for app growth and how Firebase can be used to power them. ... Measurement, Apps, App Metrics, apps metrics, Measuring Apps, measuring app growth, app conversion...
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Benefit from live streaming options built into Google Meet for easy large scale meetings. ... Additional Resources Live streaming events Knowledge check Live stream to a public audience Reflect on what you have learned To learn more about this topic, click the links below. By the end of the lesson, you’ll be able to: To live stream to an...
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Making Time for Coaching
Certified Coach Curriculum... How an Administrator Can Help Time Management Best Practices for Coaches to Make Time for Coaching Time for Coaches to Coach and Teachers to Be Coached Make It Stick By now you’ve seen how time-consuming coaching...
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Validate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's confirm data is being collected properly and learn how to troubleshoot data collection issues.By the end of this lesson, you'll be...
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Discover Why Advertisers Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Discover Why Advertisers Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for advertisers aiming to acheive awareness, consideration, and action goals. ... action, goals, campaign goals, marketing funnel, consumer journey, YouTube, Why YouTube,...
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Discover Why Users and Creators Choose YouTube
Learn the Fundamentals of Google Ads Video CampaignsLearn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube...
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Discover Why Users and Creators Choose YouTube
Create and Manage Google Ads Video CampaignsLearn why YouTube is a powerful platform for users and creators, and how that connects to achieving awareness, consideration, and action goals. ... YouTube, Why YouTube, YouTube Story, video, google ads, youtube...
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Build Creatives with Display & Video 360
Explore the Power of Creatives With Google Marketing PlatformDrive real-world business outcomes with high-quality creatives. Connect the dots between media and creative by using data-driven formats and strategies to deliver relevant ad experiences. ... There are three different...
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Forecast Your Inventory Using Ad Manager
Drive Advertising Revenue with Google Ad ManagerTurn raw information into powerful insights with Google Ad Manager. Know exactly what ad inventory is available and how to maximize its value. Learn how to run and interpret forecasts during each campaign stage to...