Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
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Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
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Obtain the necessary skills to be successful in the workplace. Learn how to communicate effectively and collaborate digitally via email. You will also grasp on how to give and receive written feedback effectively. After completing this learning path, you will be able to: Improve your digital collaboration and communication skills using online...
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...technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker availability or looking for that in-store experience and expert advice - Google’s omnichannel products help connect customers with the businesses...
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...searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In Europe, you can currently run LIA in Austria, Denmark, France, Germany,...
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...etc. to predict performance for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
