Dynamic creatives are a win-win for both customer and advertiser. By creating ads tailored to a customer’s goals and intentions, an advertiser can drive user actions and reach their own goals. In this course, we’ll...
... Knowledge Check An Intro to Waze: Our company’s mission and history.In this course, you will learn about the following:The Power of Waze: The Waze global network is more than 110 million drivers strong.The Waze Mission: As a human movement company, Waze saves drivers time and helps eliminate traffic through community-sourced...
You’ve almost reached your destination! Before you arrive let’s review a few things! ... Knowledge Check In this course, you will learn more about Waze Ads’ three solutions, including:Starter, Plus, and Brands: The unique offerings, pricing, and payment options of each of our three advertising solutions, Starter and Plus, and Brands.Starter vs....
In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Knowledge Check An overview of how our highly engaged community of drivers worldwide uses the Waze App.In this course, you will learn about the following:Engaged Community: Our strongest point of differentiation is our engaged community of more...
Search engine marketing is subject to day-to-day changes by sometimes unpredictable forces, and it can be difficult to gauge the efficiency of bid strategies. Fortunately, bid strategy health features can help you get...
Once you decide what you want your campaign to achieve, you’re ready to optimize it to work towards those goals effectively — until you have enough data to optimize further. This course shows how to start off your...
Using dynamic creatives can help you reach a broad audience by customizing what they see based on geography and demographics. In this course, we’ll show you how to set up your strategy and build creatives that reach...
Make use of targeting and filtering from your data in Campaign Manager and Display & Video 360 to deliver dynamic creatives that help consumers consider your brand. In this course, you’ll learn how to use Studio IDs...
In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...
Before making changes to optimize a campaign, it’s important to review as much data as possible. We’ll review data sources, best practices for how data is handled, and how to approach analysis. ... offline data,...
After a few weeks, you’ll have sufficient performance data to see what’s been effective in your campaign to build awareness. Now let’s see how to start using this data to make informed updates to your campaign and...
Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...
Explore the robust reporting capabilities of Campaign Manager. Learn how you can track campaign performance, measure and report on your campaigns, and stay compliant with Verification using one tool. ... Track...
After your campaign is live and optimized, keep it optimized with scheduled monitoring and ongoing optimizations. Here’s a best-practice schedule to help you keep your campaign effective. ... strategy, tactics,...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
