Increase awareness with Google Ads
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
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Learn to build, manage, and optimize campaigns to reach your goals
Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.
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Drive leads with Google Ads
Drive quality leads and maximize performance for your clients.
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Build Your Media Strategy with Display & Video 360
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.
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Build Your Campaign Strategy with Search Ads 360
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
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Serve Creative Ad Formats at Scale Using Google Marketing Platform
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.
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Improve campaign performance with optimization score
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
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Waze Ads Fundamentals Assessment
You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 48 questions and takes 50 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or...
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Get Started as an Authorized Buyer
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
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Learn the basics of Google Ads Video audiences, formats and creative
Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions.
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Drive marketing results with Google Ads
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
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Get Started With Campaign Manager
Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs.
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Learn how to make the most of Google Ads
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
