The most important thing to clients is how Bid Manager helps them meet their goals — so tell them. Learn how to pitch Bid Manager's powerful features. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, DBM...
Get to know the Inventory module in Display & Video 360 and how it can help you browse and discover inventory using Spotlights. Negotiate deals for available inventory across deal types and sellers. ... Introduction...
...Dynamic Allocation, Ad selection, Targeting settings, Ad exchange line items, Standard, Sponsorship, Network, Bulk, Price priority, House ... New Article Title New Article Title New Article Title New Article...
Navigate the negotiation of Programmatic Guaranteed deals and proposals. ... Programmatic Guaranteed, Ad Manager, Deals, Negotiation Process ...
Demonstrate effective negotiation practices for a Programmatic Deal. ... Authorized Buyers, Programmatic, Programmatic Guranteed, Marketplace, ad exchange, ADX ...
Create and send Programmatic Guaranteed deals proposals. ... Programmatic Guaranteed, Ad Manager, Deals, Negotiaton, Proposals ...
Demonstrate effective negotiation practices for a programmatic deal. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, Display & Video 360 ...
Discover how campaign savings can be reinvested to achieve even higher reach on Programmatic Guaranteed deals using reports with frequency management metrics, giving you more control and precision when evaluating...
To run effective ads, you'll need to know what to check before a deal runs and how to fix issues. We'll provide behind the scenes insights into deal-making from the buyer's and publisher's side to help you proactively...
Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...
Programmatic Guaranteed gives you the ability to include or exclude audience lists, like Google Audiences, on Programmatic Guaranteed deals with Ad Manager publishers. Learn how to determine which audience lists to...
Find out how the new generation of Google Analytics can meet your measurement needs, and help set your business up for success. ... app and web analytics, audiences, big query export, cross device reporting, cross...
...directly to AdMob so you can save time, make more money, and eliminate costly mistakes. ... Mediation, ad network optimization, ad source, third party, mediation report, mediation groups, priority, waterfall, SDK,...
Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging,...
Learn how to create your own Google Analytics 4 property today. ... analytics.js, app data stream, app stream, custom events, custom parameters, data stream, firebase sdk, google tag manager, gtag, gtag.js, gtm,...
...reporting metrics and learn how to generate a variety of common reports. ... Reports, admob reports, AdMob Network Report, Mediation Report, dimensions, filters, metrics ... New Article Title New Article Title New...
In this module, you’ll learn how to effectively use your professional learning network to address problems of practice. By the end of this module, you will be able to... Understand why a PLN is a valuable resource for...
...
Discover how to go beyond last click with Search Ads 360 attribution models. You'll learn how to create your own data-driven attribution model. ... last click, last interaction, data-driven attribution, time decay,...
Identify the key principles and benefits of a seamless mobile experience. Explore solutions like Progressive Web Apps and deep linking to understand how they deliver better experiences for mobile users. ... Google...
Identify the key principles and benefits of a seamless mobile experience. Explore solutions like Progressive Web Apps and deep linking to understand how they deliver better experiences for mobile users. ... Google...
Google Web Designer gives you the power to create beautiful, engaging ads through pre-built components, letting you easily add personalized creative assets without coding, yet giving you the flexibility and control to...
Examine how to fully leverage creative ad formats to improve engagement and increase brand impact even further through various immersive and engaging formats. ... Google Marketing Platform, GMP, Creative, Swirl, 3D,...
