The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. ... The Google Analytics Individual Qualification covers basic and...
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Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... organization, campaign structure, remarketing list, campaign copy, inbound sync, scheduled edits, automated rules, automation, spreadsheet, Excel,...
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Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... Knowledge Check In this course, you will learn more about Waze Ads’ three solutions, including:Starter, Plus, and Brands: The unique offerings, pricing, and payment options of each of our three advertising solutions, Starter and Plus, and Brands.Starter vs....
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights. After completing this learning path, you’ll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Improve campaign...
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Learn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the...
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Whether you’re a beginner or expert, business owner or strategist, Skillshop is your one-stop shop for Google product training. ... We’re thrilled to introduce the new Skillshop learning platform (formerly Academy for Ads), where learners at any level can get flexible online training to master the Google products, tools, and platforms they use...
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Project based learning provides choice for learners to explore interests and budget time. In this module we look at using Google Classroom for projects, providing one place to manage learning with flexibility on when it is accessed by learners. ...
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Internet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to support users offline. ...
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When you don’t share the same physical space as your students, you have to close the distance and keep your community connected. Delivering content in a variety of modes with predictability and easy access helps create pathways for all learners. ...
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Learn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience with the right message, and navigate automated campaigns. After completing this learning path you should be able to: Create an...
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Subtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain connections with learners. ...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Knowledge Check In this course, you will learn about targeting new customers via the various available Waze ad formats.You’ll be introduced to the four types of ad formats we offer:Branded PinsPromoted Search Zero-Speed TakeoverArrows Ad...
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Use Google Ads to drive quality leads and maximize performance for your clients. After completing this learning path, you’ll be able to: Understand the basics of Google Search, YouTube, and Display Ads Understand how to maximize the performance of ads with the correct messaging, and impactful creatives Understand how to maximize performance by...
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Discover the tools and strategies to improve online sales by maximizing performance for your clients. After completing this learning path you’ll be able to: Maximize performance by delivering the right message, increasing your efficiency in bidding and mastering creative fundamentals Connect with your audience, master conversion data, and...
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Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...
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Understand how Google can help you grow your business across various priority areas, from improving performance to connecting to your audience. After completing this learning path, you'll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Turn your business objectives into measurable marketing...
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Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with Search Ads 360. Take the courses, pass the Assessment, and earn an Achievement to display on your profile. ... bid strategy, smart bidding, health, bid portfolio, forecasting, budget, ad copy test, landing page...
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You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 30 questions and takes 35 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass. ... You’re about to test your...
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Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using...
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In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...
