The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. ... The Google Analytics Individual Qualification covers basic and...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... Knowledge Check In this course, you will learn more about Waze Ads’ three solutions, including:Starter, Plus, and Brands: The unique offerings, pricing, and payment options of each of our three advertising solutions, Starter and Plus, and Brands.Starter vs....
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In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Knowledge Check An overview of how our highly engaged community of drivers worldwide uses the Waze App.In this course, you will learn about the following:Engaged Community: Our strongest point of differentiation is our engaged community of more...
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In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. ... Knowledge Check Here are a few examples of how CCP works in different cities: A look at the latest offerings from Waze, and an introduction to Waze Ads.In this course, you will learn about the following:New...
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Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... organization, campaign structure, remarketing list, campaign copy, inbound sync, scheduled edits, automated rules, automation, spreadsheet, Excel,...
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Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to...
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Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...
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Whether you’re a beginner or expert, business owner or strategist, Skillshop is your one-stop shop for Google product training. ... We’re thrilled to introduce the new Skillshop learning platform (formerly Academy for Ads), where learners at any level can get flexible online training to master the Google products, tools, and platforms they use...
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Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...
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Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1) Identify creative ad formats that are possible with Google Marketing Platform, and determine...
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Connect with your audience and meet your marketing objectives with the YouTube and Google Video ad solutions. Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube audience solutions to deliver more relevant ads at scale. Boost your campaign performance with creative strategies for telling effective...
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Learn how to use Studio to make and manage ad creatives for campaigns ... ad formats, creative tools, GWD, dynamic, brief, planning, brand, dynamic, Studio, dynamic, ad format, GWD, developer, creative tactic, GWD, Studio, prospecting, brand awareness, audience targeting, behavior, Studio, CM ID, DV360, CM, Remarketing, product, abandoned cart,...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights. After completing this learning path, you’ll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Improve campaign...
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Learn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the...
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Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for the types of things you offer. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store, and discover how Smart Shopping campaigns can help you maximize...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... cross-device, cross-environment, pure downloads, iOS, Android, x-device, mobile bid adjustment, formula columns, custom Floodlight variables, call center, third-party...
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Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web...
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Foster productivity and collaboration in your teaching and research using G Suite. From smarter email to seamless video conferencing to real time feedback on student work, these modules will help faculty collaborate easily and securely across disciplines and campuses. ... Foster productivity and collaboration in your teaching and research using...
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Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce and manage high impact ads and learn how to get your ad in front of the users you want to reach the most. After completing this foundational Display & Video 360 learning path, you'll be able to: 1) Discover...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Knowledge Check In this course, you will learn about targeting new customers via the various available Waze ad formats.You’ll be introduced to the four types of ad formats we offer:Branded PinsPromoted Search Zero-Speed TakeoverArrows Ad...