The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. ... The Google Analytics Individual Qualification covers basic and...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... Knowledge Check In this course, you will learn more about Waze Ads’ three solutions, including:Starter, Plus, and Brands: The unique offerings, pricing, and payment options of each of our three advertising solutions, Starter and Plus, and Brands.Starter vs....
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In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Knowledge Check An overview of how our highly engaged community of drivers worldwide uses the Waze App.In this course, you will learn about the following:Engaged Community: Our strongest point of differentiation is our engaged community of more...
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In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. ... Knowledge Check Here are a few examples of how CCP works in different cities: A look at the latest offerings from Waze, and an introduction to Waze Ads.In this course, you will learn about the following:New...
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Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... organization, campaign structure, remarketing list, campaign copy, inbound sync, scheduled edits, automated rules, automation, spreadsheet, Excel,...
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Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to...
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Whether you’re a beginner or expert, business owner or strategist, Skillshop is your one-stop shop for Google product training. ... We’re thrilled to introduce the new Skillshop learning platform (formerly Academy for Ads), where learners at any level can get flexible online training to master the Google products, tools, and platforms they use...
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Learn how to use Studio to make and manage ad creatives for campaigns ... ad formats, creative tools, GWD, dynamic, brief, planning, brand, dynamic, Studio, dynamic, ad format, GWD, developer, creative tactic, GWD, Studio, prospecting, brand awareness, audience targeting, behavior, Studio, CM ID, DV360, CM, Remarketing, product, abandoned cart,...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights. After completing this learning path, you’ll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Improve campaign...
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Learn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the...
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Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
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In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Knowledge Check In this course, you will learn about targeting new customers via the various available Waze ad formats.You’ll be introduced to the four types of ad formats we offer:Branded PinsPromoted Search Zero-Speed TakeoverArrows Ad...
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Discover the tools and strategies to improve online sales by maximizing performance for your clients. After completing this learning path you’ll be able to: Maximize performance by delivering the right message, increasing your efficiency in bidding and mastering creative fundamentals Connect with your audience, master conversion data, and...
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Check your understanding with a comprehensive unit quiz.
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Use Google Ads to drive quality leads and maximize performance for your clients. After completing this learning path, you’ll be able to: Understand the basics of Google Search, YouTube, and Display Ads Understand how to maximize the performance of ads with the correct messaging, and impactful creatives Understand how to maximize performance by...
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Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child...
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Learn how to build a successful campaign using Google Ads from start to finish with this extensive course optimized for account managers and planners. Establish foundational knowledge of Google Ads and maximize with more detailed knowledge including: Creative excellence, improving performance with optimization score, and more. After completing...
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Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats. After completing this learning path, you’ll be able to: Identify campaign types and deliver the right message with Google Display ads...
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Learn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience with the right message, and navigate automated campaigns. After completing this learning path you should be able to: Create an...
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Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...
