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Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...

• Path
• Duration 1.4h
• Rating 4.9
• Intermediate

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate...

• Path
• Duration 1.3h
• Rating 5.0
• Award

Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...

• Path
• Duration 1.9h
• Rating 4.7
• Intermediate

Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...

• Path
• Duration 40m
• Rating 5.0
• Intermediate

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...

• Path
• Duration 59m
• Rating 4.5
• Beginner

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...

• Path
• Duration 1.3h
• Rating 4.6
• Intermediate

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...

• Path
• Duration 59m
• Rating 4.8
• Beginner

Measuring the the full value of a mobile campaign means accounting for all the devices a mobile customer might use. Search Ads 360 provides you with the reporting tools to discover this information, and in this...

• Duration 12m
• Rating 4.8
• Intermediate

Implement automated bidding and appropriate strategies for your campaigns. ... DV360, auctions, hybrid, first, second price, automated. bidding, bid strategies, Display & Video 360 ...

• Duration 10m
• Rating 4.7

Compare and contrast the various auction types. ... DV360, auctions, hybrid, first, second price, automated. bidding, bid strategies, Display & Video 360 ...

• Duration 6m
• Rating 4.8

Learn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...

• Duration 12m
• Rating 5.0

Learn how to use Ad Manager reports to uncover key insights and opportunities to drive more yield across your inventory. ... Ad Manager, yield management, dynamic allocation, optimized competition, first look, target...

• Duration 10m
• Rating 5.0

Programmatic Guaranteed gives you the ability to include or exclude audience lists, like Google Audiences, on Programmatic Guaranteed deals with Ad Manager publishers. Learn how to determine which audience lists to...

• Duration 5m
• Rating 4.7

One of the biggest drivers of digital maturity—and of marketing results—is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the...

• Duration 9m
• Rating 4.7

Learn how to set up Google Display ads Audience solutions to reach or re-engage prospective customers. Discover how to apply best practices and optimize your campaign once it's running. ... google ads display...

• Duration 7m
• Rating 4.3
• Intermediate

Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... Display & Video 360, Connected TV, CTV, YouTube, privacy first...

• Duration 12m
• Rating 4.8

Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... Display & Video 360, Connected TV, CTV, YouTube, audience targeting, Google audiences, custom...

• Duration 6m
• Rating 4.7