Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...
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Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
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Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...
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Measure success across devices
Search Ads 360 Mobile BasicsMeasuring the the full value of a mobile campaign means accounting for all the devices a mobile customer might use. Search Ads 360 provides you with the reporting tools to discover this information, and in this...
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Implement Automated Bidding
Build Your Media Strategy with Display & Video 360Implement automated bidding and appropriate strategies for your campaigns. ... DV360, auctions, hybrid, first, second price, automated. bidding, bid strategies, Display & Video 360 ...
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Understand Auction Dynamics
Build Your Media Strategy with Display & Video 360Compare and contrast the various auction types. ... DV360, auctions, hybrid, first, second price, automated. bidding, bid strategies, Display & Video 360 ...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet ObjectivesLearn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
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Use Reports to Evaluate Yield
Optimize Google Ad Manager to Meet ObjectivesLearn how to use Ad Manager reports to uncover key insights and opportunities to drive more yield across your inventory. ... Ad Manager, yield management, dynamic allocation, optimized competition, first look, target...
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Use Audiences with Programmatic Guaranteed
Advance and Execute Your Media Strategy with Display & Video 360Programmatic Guaranteed gives you the ability to include or exclude audience lists, like Google Audiences, on Programmatic Guaranteed deals with Ad Manager publishers. Learn how to determine which audience lists to...
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Market Responsibly with First-Party Data
Advance and Execute Your Media Strategy with Display & Video 360One of the biggest drivers of digital maturity—and of marketing results—is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the...
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Set Up Remarketing Audiences for Display
Learn How to Create and Optimize Google Display Ads CampaignsLearn how to set up Google Display ads Audience solutions to reach or re-engage prospective customers. Discover how to apply best practices and optimize your campaign once it's running. ... google ads display...
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Navigate the Connected TV Landscape
Advance and Execute Your Media Strategy with Display & Video 360Examine important TV industry trends that can affect your business. Get started with planning a successful strategy for a connected TV campaign. ... Display & Video 360, Connected TV, CTV, YouTube, privacy first...
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Set up Targeting in Connected TV Campaigns
Advance and Execute Your Media Strategy with Display & Video 360Get to know the best targeting options, including geography, device type, and more, for your connected TV campaigns. ... Display & Video 360, Connected TV, CTV, YouTube, audience targeting, Google audiences, custom...