In addition to the components that allow you to add functionality to your creative, there are also more advanced components in Google Web Designer that let you build an entire ad according to format specifications,...
The Search Ads 360 Certification Exam Study Guide links to resources you might find helpful in prearpring for the assessment. ... Search Ads 360, Certification, Search Management., Search Ads 360 Certification ...
The Display & Video 360 Certification Exam Study Guide links to resources you might find helpful in prearpring for the assessment. ... The Display & Video 360 Certification Exam Study Guide links to resources you...
Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. ... Google Marketing Platform, GMP, Search...
Determine the appropriate deal strategy for a programmatic buy. ... DV360, programmatic, programmatic guaranteed, Marketplace, deals, negotitate execute, configure, discover, display & video 360, guaranteed, execute,...
Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad...
Use data from an inventory feed to dynamically generate search campaigns, ad groups, text ads, keywords, and Google Ads sitelinks using inventory management in Search Ads 360. ... Google Marketing Platform, GMP,...
Make use of information about your business to provide reporting insights and automate campaign management using Business data in Search Ads 360. ... Google Marketing Platform, GMP, Search Ads 360, SA360, business...
Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. ... Google Marketing...
Learn the role Display & Video 360 plays within the Google Marketing Platform suite of products. Understand the five modules within Display & Video 360 and how they can help you manage your campaign from end to end....
Learn how to build a media plan before executing a campaign in Display & Video 360, as well as how to discover publishers and available inventory to include in your plan. ... Display & Video 360, DV360, digital...
Implement your Programmatic Guaranteed deal strategy using the deal workflow. Demonstrate effective negotiation practices and complete the deal set up. ... display & video 360, DV360, programmatic, programmatic...
Learn how to create and optimize a campaign by using the basic account structure in Display & Video 360. ... Display & Video 360, DV360, digital marketing, ad campaign, display campaigns, demand side platform,...
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
Learn about the benefits of budget planning and management in Search Ads 360. We'll show you how to structure your campaigns to get the most out of it. ... budget allocation, planning, pacing, forecasting, Search Ads...
Gain more insight into how your Search and Social campaigns affect your activity and online conversions through Search Ads 360 by expanding its measurement to include various additional partners, such as Google...
Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help...
They say we should be working smarter, not harder. Let’s take a few of the skills you’ve just learned and think about how they can improve your workflows.Your score is private and won’t be shared. You can retake this...
Savvy searchingYour score is private and won’t be shared. You can retake this test anytime.
Now that you’ve learned about the tools you can use to go (mostly) paperless, let’s apply that knowledge!Your score is private and won’t be shared. You can retake this test anytime.
Discover how to go beyond last click with Search Ads 360 attribution models. You'll learn how to create your own data-driven attribution model. ... last click, last interaction, data-driven attribution, time decay,...
Achieve full Display & Video 360 workflow automation by using Read/Write API. ... Display & Video 360, automation, API, Read/Write API, bulk editing, campaign setup, insertion order setup, line item setup, campaign...
Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, Ad Serving ...
Explore the livestreams below to learn how to reach today’s always-connected audiences wherever they are. Learn from Google Product Experts how to work smarter with end-to-end campaign management for enterprises in one tool- from media planning and creative development to measurement and optimization. ... Reach today's always-connected audiences...
