Validate your proficiency with using and optimising AI-powered Shopping ads. Certified users will also demonstrate knowledge of how to create and optimise Performance Max and Shopping campaigns that maximise reach and conversions.
By earning the AI-powered Shopping ads certification, Google recognises your ability to:
- Explain the basics of a growing retail business with Google
- Explain how Shopping ads work
- Articulate the importance of policy in the Shopping ads ecosystem
- Identify core components of Google Shopping policy
- Describe how Merchant Center and a product feed support your shopping strategy
- Choose the appropriate campaign type for your marketing objectives
- Learn how Performance Max for retail can help you reach more consumers.