Grow your business by optimising user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organisation and best practices to make the mobile experience fast, seamless and personalised.

After completing this foundational mobile learning path, you'll be able to:

  • Understand how user experience on mobile impacts marketing campaigns and business results.
  • Explain how an organisation succeeds on mobile by focusing on user-centric design and conversion rate optimisation.
  • Apply best practices for making mobile sites and apps fast, seamless and personalised.