Conversion modeling through Consent Mode in Google Ads
Now, Consent Mode will enable conversion modeling to recover the attribution between ad-click events and conversions measured in Google Ads.
Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site. They are no longer able to directly tie users' ad interactions to conversions, whether the users are repeat visitors or whether those users have arrived from paid or organic traffic sources. To help close this gap, conversion modeling through Consent Mode helps marketers preserve online measurement capabilities, using a privacy-first approach.