Learn how to create and optimise Google display ads campaigns

By Skillshop
Published: Sep 21, 2023
Duration 1.4h
Difficulty Beginner
Rating 1 star 2 stars 3 stars 4 stars 5 stars

Average rating: 4.8 4 reviews

Master the fundamentals of creating a Google display ads campaign to meet specific marketing objectives.

After completing this foundational Google Display ads learning path, you'll be able to:

Create and manage Google display ad campaigns
Apply best practices
Optimise campaigns for maximum impact

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Get Started

Setting up a new Google display ads campaign? Learn how to choose your campaign goal, Google display campaign type, budget and campaign-level settings.

Learn how to set up the appropriate Smart Bidding strategy for your campaign, apply best practices and optimise the campaign once it's running.

Learn how to set up Google display ads audience solutions to reach or re-engage prospective customers. Discover how to apply best practices and optimise your campaign once it's running.

This activity is also available in English. View activity

Learn how to create and optimise Google display ads campaigns

Pre-self-assessment

Pre-survey

Get started on your new display campaign

Choose your goal

Set up display campaign settings and budget

Try it out: Create a Google display campaign

Set up your display campaign bidding strategy

Set up your display campaign bidding strategy

Try it out: Set up your bidding and budget

Set up display ad formats to meet your goals

Set up display ad formats to meet your goals

Set up Google display ads audiences

Set up remarketing audiences for Display

Set up Similar Audiences for Display

Set up audiences to influence consideration

Set up audiences to drive awareness

Try it out: Define a display audience

Post-self-assessment

Post survey

Review

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