When creating a video campaign in Google Ads, it all starts with your marketing objective. Whether your goal is to drive awareness, consideration or action, we'll help you create a campaign that leverages the most appropriate solutions. Learn how to drive successful campaign outcomes across YouTube and the Google Display Network.
In this learning path, you'll discover the best video solutions that align to your marketing objectives, as well as implementation tips and best practices. Then practise what you've learned by creating campaigns that align to each marketing objective.
After completing this foundational Google Ads video learning path, you'll be able to:
- Explain how video campaigns drive success of the awareness, consideration and action marketing goals
- Create a video campaign in Google Ads to achieve a specific marketing goal
- Enhance the performance of a video campaign with implementation tips for audience, format, bidding and measurement solutions
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.