...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Local shopping: searching online and shopping in-store
Pointy, a part of Google...checking product availability, prices, and more before ever stepping inside a store. This is an opportunity for brick and mortar retailers, especially if they have a strong online presence. Ultimately, being...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
