... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...KPIs shift.Store Sales Improvements allow you to use your own data in a privacy-safe way to understand how much value Google ads are truly driving in store. To learn more about how to implement this measurement in...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Assert ownership through assets
YouTube Music Rights Management Certification...views of videos that contain assets in conflict, so you can prioritize conflict resolution based on how much revenue they could be earning. If there’s no data in the Asset Conflict Report, you have no conflicts....
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Explore the course overview
Generative AI for Educators...and boosting confidence. I saw similar transformations in many other hesitant readers, as they became much more confident with recitation and more likely to participate in class. It’s clear to me that TTS isn’t...
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Manage rights at scale with Content ID
YouTube Music Rights Management Certification...claim against your video? Which is a key step for partners who use Content ID? While Content ID automates much of the process, you may want to consider allocating adequate resources to deliver references, review...
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Use tools to engage your customers
Google My Business...be more of a challenge than she thought. “I can greatly expand my customer base online, but I don’t know much about building a website or interacting with customers, especially on mobile. Without any money to pay...