... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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...stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping cart is higher than before. Your client can increase store visits and grow offline sales by informing shoppers of new products, services, and in-store...
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate...bit longer. MHLSF (Merchant Hosted Local Storefront) ads have on average a 71% higher omnichannel conversion rate* than Standard Shopping Ads for top omnichannel shopping merchants**.(*Omnichannel conversion means...
