Uncover the Video bidding solutions that are aligned to awareness goals, and how to implement them in Google Ads. ... tCPM, target cpm, bidding, marketing objectives, video campaigns, campaign setup, Google Ads, awareness, video, YouTube ... Select the option that best describes your learning goal to receive a more personalized experience.Select...
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Grow website traffic by creating a Maximize Clicks Smart Bidding strategy for your Search campaigns. ... website traffic, drive traffic, maximize clicks, search bidding, search smart bidding, smart bidding ... Tony owns a vacation-home rental business, and he has a portfolio of homes in Madrid he wants to promote for the upcoming vacation...
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Learn how to choose and implement a Smart Bidding Strategy based on marketing objectives. ... Google Search Ads, AI-Powered Search, Search Campaign, Google AI, AI-Powered, AI, conversion based strategies, volume-based strategies, conversion volume, optimize for conversion volume, Maximize conversions, conversion metrics, conversion measurement,...
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Learn how to export your Ads Creative Studio ads, and publish them for your Google Ads campaigns. ... ads creative studio, ACS, video creative, youtube creative, video ads, video ad creative, create video, build video ads, creative basics, video creative basics, video creative essentials, creative essentials, video creative tools, creative...
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Learn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360 ... Search Ads 360 integrates with other platforms that are part of Google Marketing Platform.App Switcher allows you to easily...
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Activating Google Ads Auction-Time Bidding in Search Ads 360 can enhance bidding performance on Google Search, yet still maintain your cross-channel bidding strategy by generating a unique bid for every search query through adaptive machine learning. *This course provides background, instruction, and tips related to the updated version of Search...
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Examine how to fully leverage creative ad formats to improve engagement and increase brand impact even further through various immersive and engaging formats. Use data-driven creatives to personalize your creative’s look and feel for different customer segments. ... Google Marketing Platform, GMP, Creative, data-driven creative, creative...
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Measure the results of your consideration campaigns effectively by applying measurement solutions and implementation guidelines. ... YouTube, video, consideration, Google Ads, campaign setup, video campaigns, marketing objectives, views, Brand Lift, consideration lift, purchase intent lift, cost-per-view, CPV ... Select the option that best...
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Set up your goal based on your performance objectives and creative preferences. ... Goal, marketing objectives, marketing goal, sales, website traffic, leads, consideration, awareness, action, online sales, offline sales, visitors, display, display campaign ... What campaign goal might be a suitable choice? To create a Display campaign, select...
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Explore the Multiplex creative ad format. Learn how to configure and enable Multiplex ad trafficking in Google Ad Manager. Verify and troubleshoot Multiplex ads delivery. ... Discover the new Multiplex creative format, including how it brings increased monetization potential and how to configure and enable Multiplex ad trafficking in Google Ad...
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Focus on how your assets are performing against your goals before bidding begins by choosing how to optimize between the available creatives to fill an impression. ... DV360, video, display, optimization setting, video optimization, display optimization, optimize creative, creative optimization, Creative, GMP, Google Marketing Platform, Display...
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Analyze the performance of your creatives over time by understanding how to report on variants and optimizing your strategy based on their performance. ... report, strategy, Google Marketing Platform, GMP, Creative, data-driven creative, variant, variants, variant asset, creative variant, optimization, optimize, Display & Video 360, DV360 ...
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Learn how to build both instant and offline reporting, access metrics based on campaign needs, and manage brand suitability for your account within the Brand Controls page. ... Display & Video 360, DV360, digital marketing, ad campaign, display campaigns, demand side platform, DV360 reporting, insights, measurement, metrics, brand quality ...
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Programmatic Guaranteed gives you the ability to include or exclude audience lists, like Google Audiences, on Programmatic Guaranteed deals with Ad Manager publishers. Learn how to determine which audience lists to use, and how to use them in your deals. ... third party, first-party, google affinity, reach, negotiate, deals, programmatic...
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Measure the results of your consideration campaigns effectively by applying measurement solutions and implementation guidelines. ... YouTube, video, action, Google Ads, Video Action Campaign, campaign setup, video campaigns, marketing objectives, conversions, measurement ... Select the option that best describes your learning goal to receive a...
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Uncover the Video bidding solutions that are aligned to consideration goals, and how to implement them in Google Ads. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, CPV bidding, CPV, cost per view, maximum cpv, bidding ... Select the option that best describes your learning goal to receive a...
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Set up your goal based on your performance objectives and creative preferences. ... Goal, marketing objectives, marketing goal, sales, website traffic, leads, consideration, awareness, action, online sales, offline sales, visitors, display, display campaign ... To learn more about this topic, select the links below. Resources We hope you had an...
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Learn how to idenfity data discrepencies and their causes ... Here are two brief surveys for you to complete Resources Answer this question correctly to mark the module complete.Which two of the following statements are true about Attribution Reports? Show what you know Attribution reports show you the paths customers take to complete...
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You can now serve high-impact custom formats through Programmatic Guaranteed deals by hosting creatives in Google Ad Manager directly, just like in a direct campaign. Learn the benefits of using custom creatives and how to execute them in your deals. ... high-format, custom, publisher creative, impressions, frequency management, execute, deals,...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet Objectives...yield group. Configure yield groups for Open Bidding Note: Screenshots use sample data intended for illustrative purposes. This section explores Ad Manager features that help you optimize who you sell inventory to...
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Learn how to set up Google Display ads Similar Audiences to find more interested customers. Discover how to apply best practices and optimize your campaign once it's running. ... Similar audiences, google display ads similar audiences, audience expansion, slider, expansion slider, audience expansion slider, look alike, lookalike, look alike...
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Recognize visual features of the web interstitial ads format and understand the fundamental implementation steps. Learn how to verify and troubleshoot the implementation along with reporting on the performance of web interstitial ads. ... Discover the new web interstitial creative format, including the ease of implementation and the increased...
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Learn how to navigate Display & Video 360, and discover how it allows for cross-organization access to enhance collaboration. ... Display & Video 360, DV360, Google Marketing Platform, GMP, digital marketing, ad campaign, display campaigns, demand side platform, exchanges, DV360 interface ... Answer this question correctly to mark the module...