Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website...
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
...you should use local inventory ads Built for local retailers with physical stores, so you don’t need e-commerce to run them. Two click solution - no merchant center set up, local inventory feed creation or complex...
...where claims originate Exempt specific channels from claims Try it Use campaigns to manage song UGC Become well versed in claims Check your knowledge Claims on YouTube can come from two sources: Partner-uploaded...
...block the video from being viewed and alert the uploader. We’ll explain these policy options in upcoming lessons. As a rightsholder, you can also request that a video be removed completely from YouTube via a...
...more information on the differences between campaign types, check out our Help Center article. When it comes to creating manual campaigns, the biggest indicator of campaign performance is the similarity between...
...about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures omnichannel impact and store visits, and puts that information to...
In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
