...reduced observability of conversions, or even sample biases for surveys and hold-back testing on certain browsers. Cookie loss Measurement gaps continue to increase, especially for view-based media, further eroding accuracy and actionability. Attribution is still the only method that can drive real-time bid and campaign optimization and is...
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Create Access and Agency
Support English Language Learners...done with a microphone in the Google Translate app. Yes - it does translate speech. Instantly. This is especially helpful in those early stages of language acquisition and relationship building in the classroom....
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...and in-store The Performance Max for omnichannel goal is a good solution if you're looking to simplify campaign management, maximize conversion value, and expand reach, especially if you have an existing Performance Max for online sales. Performance Max for omnichannel goal is similar to how Smart Shopping Campaigns work with the benefit of...
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Discover the Impact of Privacy on Attribution
Measure the Full Value with Attribution...for surveys and hold-back testing on certain browsers. Cookie loss Measurement gaps continue to increase, especially for view-based media, further eroding accuracy and actionability. Attribution is still the only...
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Empowering Specialist Staff to Work with ELLs
Support English Language Learners...to help establish a safe, supportive, well-rounded experience for all students. Empower all these people, especially your specialist staff, to communicate and support students more effectively through Google...
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Launch Your Local Inventory Ads Strategy
Launch Your Offline Sales Strategy...solution if you're looking to simplify campaign management, maximize conversion value, and expand reach, especially if you have an existing Performance Max for online sales. Performance Max for omnichannel goal is...
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Launch Your Local Inventory Ads Strategy
Grow Offline Sales Certification...solution if you're looking to simplify campaign management, maximize conversion value, and expand reach, especially if you have an existing Performance Max for online sales. Performance Max for omnichannel goal is...
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...your knowledge To learn more about tagging, select the links below. Resources A strong tagging strategy has always been important for accurate ad measurement, but now it’s especially crucial because the world of tagging is changing. New standards and regulations mean businesses need to adapt to keep up. The changing ecosystem of tagging New...
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Powerful and Influential Presenters
Advanced Training...to have a color palate they have previously worked on appear for their new presentation. This can be especially helpful when trying to use the same color palate as the entity you are presenting on such as a school...
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Getting Oriented in the World of Site Tagging
Achieve Tagging Excellence...A strong tagging strategy has always been important for accurate ad measurement, but now it’s especially crucial because the world of tagging is changing. New standards and regulations mean businesses need...
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Getting Oriented in the World of Site Tagging
Privacy Resource Hub...A strong tagging strategy has always been important for accurate ad measurement, but now it’s especially crucial because the world of tagging is changing. New standards and regulations mean businesses need...
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...offline conversions are only relevant to certain categories. When selecting campaigns to include in an omnichannel bidding strategy, consider which categories perform especially well in-store compared to online. Campaigns with higher in-store sales or in-store purchase rate and lower online sales or online purchase rate are recommended when...
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...Put the spotlight on the productGet up close and personal from the start of your ad with tightly framed beauty shots of the product, including the logo. Brand often, especially in the last five secondsKeep branding strongly and consistently until the end. Reinforce by closing on the product/logo and using audio mentions in the last five...
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Effective Behavior Management
Support English Language Learners...the opportunity to ensure empathy is incorporated into building positive school culture - especially in instances where behavior may come into question. Why: When challenging behavior arise, the ability...
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Grow Total Sales Using Omnichannel Bidding
Launch Your Offline Sales Strategy...selecting campaigns to include in an omnichannel bidding strategy, consider which categories perform especially well in-store compared to online. Campaigns with higher in-store sales or in-store purchase rate and...
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Grow Total Sales Using Omnichannel Bidding
Grow Offline Sales Certification...selecting campaigns to include in an omnichannel bidding strategy, consider which categories perform especially well in-store compared to online. Campaigns with higher in-store sales or in-store purchase rate and...
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Make Effective Video Creative for Consideration Campaigns
Create Effective Ads for Video Campaigns...the start of your ad with tightly framed beauty shots of the product, including the logo. Brand often, especially in the last five secondsKeep branding strongly and consistently until the end. Reinforce by closing...
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Evaluate Results and Take Action
Measure the Performance of your Google Ads Campaign...at the same audienceConfirm you have the right audienceMake sure you’re focusing on the right audience, especially at more advanced stages of the customer journey. Putting the right message in front of the wrong...
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Measuring End of Year Coaching Impact
Certified Coach Curriculum...Analyzing and reflecting on survey dataWe recommend working closely with your entire coaching team, especially your building and district administrator, to articulate the importance of these surveys to staff and...
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Protecting Coaching Time
Certified Coach Curriculum...tasks can be delegatedWhich tasks can be eliminatedThis protocol can be used at any time, but it is especially useful when trying to determine what is preventing coaches from being able to make time for 1:1...
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Forecast Your Inventory Using Ad Manager
Drive Advertising Revenue with Google Ad Manager...Forecasting during the sales process allows you to respond to requests for proposals (RFPs). Salespeople, especially, need to know how many impressions are available, so they can accurately build out and revise...
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Create Responsive and Data Driven Ads
Serve Creative Ad Formats at Scale Using Google Marketing Platform...and data-driven variants Hae-won wants to learn more about each creative ad format and its features. She's especially interested in where creatives will be built and how they'll be deployed using these formats....
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Create Responsive and Data Driven Ads
Build Your Media Strategy with Display & Video 360...and data-driven variants Hae-won wants to learn more about each creative ad format and its features. She's especially interested in where creatives will be built and how they'll be deployed using these formats....
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Start out optimized for your goal
Optimize your Display & Video 360 campaign...Flight | Ahead or ASAPThe budget is capped in the insertion order level, so it’s safe to run “ASAP”, especially for more refined line items, like keyword targeting and similar audiences. You can set broader line...