...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Local shopping: searching online and shopping in-store
Pointy, a part of Google...and more before ever stepping inside a store. This is an opportunity for brick and mortar retailers, especially if they have a strong online presence. Ultimately, being local is a key differentiator, but only if...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Data for content owners
YouTube Content Ownership...asset for you. Understanding the popularity of content you own, where it is watched, and by whom—especially when you didn’t upload the videos containing it—can provide insights around producing, supporting, or...
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Use tools to engage your customers
Google My Business...expand my customer base online, but I don’t know much about building a website or interacting with customers, especially on mobile. Without any money to pay for help, can I get my business on the web and manage it...
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Choose effective references
YouTube Music Rights Management Certification...user videos based on references, so you should choose your references carefully for accurate claiming. This is especially important for record labels who manage a large library of sound recordings and music...
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Get familiar with music copyright
YouTube Music Rights Management Certification...music rightsholders who want to manage their intellectual property.Because managing music rights is especially complex, YouTube is committed to addressing the challenges presented by digital rights management and...
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Engage customers with Google My Business
Google My Business...tool for engaging her customers. Kerrie loves to know what her customers think about her coffee shops, especially considering her dedication to creating great drinks and a welcoming atmosphere. When her customers...
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Upload and match policies
YouTube Music Rights Management Certification...factors in determining whether a given video view should display an ad. Depending on circumstances, especially where music content is concerned, ads may not always appear every time your video is viewed, and may...
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Differentiate instruction to meet student needs
Generative AI for Educators...scaffolded summary that bridges the gap between the two texts, highlighting key vocabulary and concepts. This can be especially helpful for students who are struggling with the original text or need differentiated...
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Write an original prompt and evaluate its output
Generative AI for Educators...can be quickly reviewed by the other teachers. This is a recurring need and can be time-consuming, especially when the notes are long and involve numerous action items. Learn more about Yusef's original prompt...
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Iterate to refine prompts
Generative AI for Educators...to refine a response more than a zero-shot prompt. This can help steer the LLM in the right direction, especially if the task requires a specific format or style. A one-shot prompt could be: Prompt: I am a high...
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Discover generative AI and AI tools
Generative AI for Educators...problems, to attribute quotes or work to the wrong person, and to provide erroneous information — especially about recent events, as there’s not enough training data available yet. Likewise, different AI tools...