Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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The online opportunity
Get a business online...online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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In this course, you’ll learn about generative AI, which is a type of AI that creates new content, such as text, images, or other media. You’ll explore how to use generative AI tools to assist your teaching practice by saving time on everyday tasks, personalizing instruction to meet student needs, and enhancing lessons and activities in creative...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Make mobile work for you
Connect with customers over mobileWith mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you...
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Master Content ID: Audits and expert tips
YouTube Asset Monetization...your audit, look out for the following examples, which frequently contribute to invalid claims. We’ve compiled this list from YouTube experts who work with industry partners; your references may have other...
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Resources
Easy video creation for teaching and learning with Google Vids...draft of your video with Gemini, use templates, or design videos from scratch. Vids is available on computer only, th ... Online video creation app for Google Workspace Generate a first draft of your video with...
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Resources
Get Started with Google AI in K12 Education...learn about generative AI, which is a type of AI that creates new content, such as text, images, or other media. You’ll explore how to use generative AI tools to assist your teaching practice by saving time on...
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Choose effective references
YouTube Music Rights Management Certification...of content that shouldn’t be used in references? You’ve been notified of a reference overlap, but your company has exclusive ownership of the material. What should you do? Some types of content aren’t acceptable...
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... Online video creation app for Google WorkspaceGenerate a first draft of your video with Gemini, use templates, or design videos from scratch. Vids is available on computer only, th ... Online video creation app for Google Workspace Generate a first draft of your video with Gemini, use templates, or design videos from scratch. Vids is...
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Choose effective references
YouTube Content Ownership...reference examples Content licensed non-exclusively from a third party Content released under Creative Commons or similar open licenses Public domain footage, recordings, or compositions Clips from other sources...
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...and Targeting In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. Waze is the world's largest community-based traffic and navigation app. Your ads on Waze will reach consumers at key moments of their journeys helping you to: Get more customers to your business...