Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search...
Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most...
Learn how search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales...
Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
Eric is working on his website, which sells produce from his farm. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?
The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target...
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
...on Google Sites and Drive. Assess and manage their projects and provide space for your students to reflect on their learning beyond the classroom. ... The power of an electronic portfolio Explore ideas from other educators Housing student work Knowledge check Reflect on what you have learned By the end of the module, you’ll be able to: Try...
...space for your students to reflect on their learning beyond the classroom. ... The power of an electronic portfolio Explore ideas from other educators Housing student work Knowledge check Reflect on what you...
...and how to write the best prompt you can to get the desired output — often referred to as “prompt engineering.” As a part of this exploration, you’ll also practice using shots, or examples included in a prompt,...
... Lesson Check About Portfolios Housing Student Work Expected Lesson Time: 25 minutes Choosing to Use Electronic Portfolios Design your Portfolio Site UNIT 6: ORGANIZE YOUR CLASS AND SCHOOL MATERIALS MORE...
...know about effective prompt-writing. You will plan an input for the AI tool of your choice using prompt engineering concepts, evaluate the output, and refine your prompt to improve your results. Objective In this...
...some ways you can measure student progress, starting with Google Sheets. If you already have an electronic grading system, we wouldn’t want you to recreate one here, but if you need to quickly calculate and...
...got this lesson (and that we give you credit for it)! Let's begin to explore Google Earth. Visit earth.google.com using the latest version of Chrome and click "Launch Google Earth". Take a moment to explore the...
...assets, you can upload and manage metadata using several tools. ... New Article Title Use the basic youtube.com UI to upload and update New Article Title Use the Package Uploader to update and upload. New Article...
...time through their social studies classes. But in today’s world, our marks are not just physical, but electronic, too. The problem is that we can’t always see the imprints that we leave behind. Just like in the...
