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Google Ads - Measurement

Google Ads

Learn the fundamentals of measuring digital ad performance and get Google Ads certified.

6 results returned
  • Google Ads - Measurement Certification

    Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.

    • Path
    • Duration 4.7h
    • Rating 4.6
    • Beginner
    • Award
  • Achieve Tagging Excellence

    Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.

    • Path
    • Duration 43m
    • Rating 4.7
    • Beginner
  • Measure the Performance of your Google Ads Campaign

    Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance.

    • Path
    • Duration 4h
    • Rating 4.8
    • Beginner
  • Measure the Full Value with Attribution

    As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help.

    • Path
    • Duration 1.2h
    • Rating 4.3
    • Intermediate
  • Understanding Incrementality Experiments

    Learn the benefits of incrementality, how it differs from other types of experimentation, the methodology, and Google's incrementality tools.

    • Path
    • Duration 37m
    • Rating 4.5
    • Intermediate