Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, audio and other creatives, optimization with automated bidding, attribution models, and mApp.
Advance your Display & Video 360 knowledge by exploring the digital marketing maturity framework, Connected TV, Strategic Data Files, the API and digging deeper into Programmatic Guaranteed.
Learn how to plan, execute, and measure your first media plan in Display & Video 360.