Learn how to plan, execute, and measure your media plan with Display & Video 360.
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Learn the ways Google places ads on content and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.
Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video...
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.