Learn How to Create Google Search Campaigns
Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time.
Apply your Google Ads knowledge
Practice setting up and managing your Google Ads campaigns.
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Learn How to Create and Optimize Google Display Ads Campaigns
Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.
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Create and Manage Google Ads Video Campaigns
Learn the foundations of creating and managing Video campaigns in Google Ads that align to your awareness, consideration, and action goals.
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Learn the Basics of Shopping Ads
Help grow your retail business and master the basics of setting up and launching a Shopping Program.
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Learn How to Create and Optimize Discovery Campaigns
Learn the fundamentals of creating a Discovery campaign.
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Optimize Google Search Ads Campaigns
Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.
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Take Steps to Measure Display’s Full Value
Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in...
