Foundations of AI-Powered Performance Ads
Understand the value of Google’s AI solutions and build confidence in implementing and optimizing them within a marketing strategy.
Understand the value of Google’s AI solutions and build confidence in implementing and optimizing them within a marketing strategy.
Keep your marketing objectives at the center of Google Ads campaigns with Performance Max. Use this fully automated campaign type to simply optimize performance and how to reach potential customers across Google properties.
Earn a Google Ads AI-Powered Performance Ads Certification by demonstrating your mastery of Google’s cross-channel AI solutions and learn how to create and optimize these campaigns to achieve business goals. Prepare for the certification by completing the diagnostic assessment, or...
Demonstrate your mastery of building and optimizing Google Search campaigns.
Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
Demonstrate your ability to strategize, develop, manage and optimize Google Ads Search campaigns.
Create and optimize AI-powered Search campaign targeting, bidding, and assets to achieve marketing goals.
Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.