...writing is any written communication like emails, memos, presentations or reports used in a professional setting. In this module, you’ll learn how to make your business communications clear, well-structured, and...
...to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.
Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between...
...you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
...and localisation and ensure you have the technical infrastructure to manage it all. Once you have a solid set-up, consider advertising across borders so that your marketing messages are seen by the right people,...
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...
Understand the basics of Google Docs, Sheets and Slides. You will be able to learn a variety of features and settings in these tools to easily collaborate while staying organized. After completing this learning path, you will be able to: Learn to edit and format a document. Learn tools and settings for working in a document. Learn to build,...
Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most...
...and learn how to make your communications concise, easy-to-read, and engaging. About this course Business writing is any written communication used in a professional setting. It could be an email, memo, presentation or report. In this free of charge course, you’ll learn some tips and guides to help you make your business communication...
Acquire the skill set for which you can productively work from anywhere. You will learn how to use a digital agenda, stay organized and run effective meetings. After completing this learning path, you will be able to: Connect with coworkers, business associates, and contacts from anywhere using Google Meet. Use Google Chat to communicate with...
Master the skills needed for applying to your next job to have your resume, cover letter and application stand out to employers. This will allow you to highlight your skill set to make you more marketable. After completing this learning path, you will be able to: Conduct a successful job search using digital tools. Create an effective resume...
