Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
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Now it’s time to gauge your current search skills. For each of the following questions, use your device to search online and find the answer. We suggest a maximum of two minutes per question.
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Get noticed locally
Get a business onlineIf you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...
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Get a business online...and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory topic will get you on your way.
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...maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time while driving better results. This can be achieved by...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...




