Increase awareness with Google Ads
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
Все курсы
Фильтр
Внимание! Установка или снятие флажка в ячейке в этом наборе фильтров приведет к немедленному изменению списка результатов.
-
-
Learn to build, manage, and optimize campaigns to reach your goals
Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.
-
Serve Creative Ad Formats at Scale Using Google Marketing Platform
Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.
-
Drive leads with Google Ads
Drive quality leads and maximize performance for your clients.
-
Build Your Campaign Strategy with Search Ads 360
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
-
Get Started as an Authorized Buyer
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
-
Сертификация по оценке эффективности объявлений в Google Рекламе
Что вы знаете об эффективность объявлений в Google Рекламе? Чтобы лучше подготовиться к экзамену, рекомендуем предварительно проверить себя.
-
Начало работы с Google Рекламой в приложении
Узнайте, как создавать рекламные места, управлять ими и составлять по ним отчеты в сервисе "Google Реклама в приложении".
-
Learn the Value of Search Ads 360
Learn how to set up your search campaigns and unlock their full potential with Search Ads 360.
-
Drive foot traffic to your store with Google Ads
Learn how Google Ads can help you drive traffic to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in...
-
Improve online sales with Google Ads
Discover the tools and strategies to improve online sales by maximizing performance for your clients.
-
-
Научитесь работать с кампаниями в контекстно-медийной сети Google
Изучите основы работы в контекстно-медийной сети Google, чтобы проводить успешные кампании и повышать заинтересованность пользователей, узнаваемость бренда или количество конверсий.
-
Get Started with Google AdMob
Learn how to create, manage, and report on your inventory with Google AdMob.
-
Создание и оптимизация кампаний для приложений в Google
Узнайте, как проводить кампании для приложений в Google. Мы расскажем, как обеспечивать показ релевантных объявлений и развивать бизнес с помощью машинного обучения.
-
Build Your Media Strategy with Display & Video 360
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.
-
Improve campaign performance with optimization score
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
-
Learn how to create and optimize Google App campaigns
Master the fundamentals of using Google App campaigns to deliver relevant ads, and help grow your business with the power of machine learning.
-
-
Google Ads Search Certification
Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
-
Certified Coach Curriculum
This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators.
-
Master creative essentials with Google Ads
Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.
-
Преимущества платформы "Поисковая реклама 360"
Узнайте, как настраивать эффективные кампании в поисковой сети в сервисе "Поисковая реклама 360".
-
Drive marketing results with Google Ads
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
