Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
Search Results: 12bo official website-
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Umar runs an online tutoring platform. His business is growing and he would like to create a website to help manage his teachers, store lesson content and students' scores. He is concerned about protecting his staff and students' personal information and would like some guidance to protect his business online.
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
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Get started with analytics
Understand customers needs and online behaviours...world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website and meet your objectives.
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The online opportunity
Get a business online...online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
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Be noticed with search ads
Promote a business with online advertising...when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction...
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Deep dive into display advertising
Promote a business with online advertising...important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting solutions to stay top of mind and...
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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Campaigns for user-generated content
YouTube Asset Monetization...or channel that may be related or interesting to them.Default campaigns: YouTube creates links to an “official” video that a given user-uploaded video is claimed against (if that video is being used as a reference...
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Control your content through claims
YouTube Music Rights Management Certification...a campaign directing viewers from one artist are more likely to click on a link to that same artist’s official channel or video, as opposed to the channel or video for a different artist – even if they’re similar...
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Claim your Business Profile on Google
Google My Business...has been verified, Cait is able to add more detailed information that customers want to see, such as website, store hours, and photos. The more information she provides, the more customers can learn about — and...
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Choose effective references
YouTube Music Rights Management Certification...see an action in their Issues queue. Here’s an example: Let’s say Partner 1 delivers the reference for an official music video. One month later, Partner 2 delivers the reference for a late-night talk show that...
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How assets work
YouTube Music Rights Management Certification...mechanical, performance, synchronization, and/or lyric rights. A Music Video Asset represents the official music video for an audio recording. An Art Track Asset represents a video of an audio recording with...
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Get familiar with music copyright
YouTube Music Rights Management Certification...be aware that copyright protection varies by jurisdiction. For a list of country-specific copyright websites, we suggest you visit the World Intellectual Property Organization directory. Review the “Content ID...
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Understanding content ownership
YouTube Music Rights Management Certification...is in the public domain. What steps can you take to investigate the copyright status? You manage an Official Artist Channel that sometimes features parodies of other music videos. Which fair use or fair dealing...
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Choose effective references
YouTube Content Ownership...after it’s been resolved. Graphic Title Here’s an example. Let’s say Partner 1 delivers the reference for an official music video. One month later, Partner 2 delivers the reference for a late-night talk show that...