... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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How to show your products on Google
Pointy, a part of Google...search for a product or store. Pointy connects to your point of sale system (either by a Pointy box or app download), and then pulls the product information from the UPC/EAN barcode. The information, including...
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Manage your business with CMS
YouTube Content Ownership...everyone with a channel on YouTube can use the Creator Studiodashboard, only content owners who've been approved for Content ID can access the Content Manager CMS. This tool can save you time when managing large...
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Use CMS to monitor multiple channels
YouTube Music Rights Management Certification...with a channel on YouTube can use the YouTube Studio dashboard, only content owners who have been approved for Content ID can access the YouTube content management system (CMS), or simply Content Manager CMS,...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
