... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... The Power of Waze Wrap Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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How to show your products on Google
Pointy, a part of Google...search for a product or store. Pointy connects to your point of sale system (either by a Pointy box or app download), and then pulls the product information from the UPC/EAN barcode. The information, including...
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Manage your business with CMS
YouTube Content Ownership...everyone with a channel on YouTube can use the Creator Studiodashboard, only content owners who've been approved for Content ID can access the Content Manager CMS. This tool can save you time when managing large...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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Use CMS to monitor multiple channels
YouTube Music Rights Management Certification...with a channel on YouTube can use the YouTube Studio dashboard, only content owners who have been approved for Content ID can access the YouTube content management system (CMS), or simply Content Manager CMS,...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...
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...how getting your business on the map can grow your business and bring customers through your front door. Waze is the world's largest community-based traffic and navigation app. Your ads on Waze will reach consumers at key moments of their journeys helping you to: Get more customers to your business locations."The effect that Waze had on our...
