Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
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Be noticed with search ads
Promote a business with online advertising...to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction works and which...
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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Turn data into insights
Understand customers needs and online behavioursKnowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from...
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Damien is a keen online networker but doesn’t have much practice at face-to-face networking. Select the skills you think he could put into practice at a networking event.
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Sam spends much of his day online, and realises it's starting to impact his relationship with friends. How might you introduce the idea of digital wellbeing to him?
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Digital Wellbeing
Intro to digital wellbeing...a healthy relationship with technology is so important, and how you can become more aware of your own online usage. You’ll also learn about the different tools you can use to help you develop and maintain healthy...
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Daryl is keen to impress potential recruiters and land his next job. He's decided to develop his own personal brand online. What advice can you give him?
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Now it’s time to gauge your current search skills. For each of the following questions, use your device to search online and find the answer. We suggest a maximum of two minutes per question.
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Curious about copyright? Find out why it’s important to consider copyright when publishing content online. Recognize what tools are available for creators and content owners to handle copyright protection on YouTube. ... YouTube ,YouTube
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Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... small business, account management, adwords express, adwords, ... Learn how to use your free Google My Business to create listings...
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Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her?
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Navigate copyright permissions
YouTube Content Ownership...fair use. The Center for Media and Social Impact has assembled a “Code of Best Practices in Fair Use for Online Video” that discusses common use cases. Copyright protects works for a set period of time. The length...
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Eric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description?
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Understanding content ownership
YouTube Music Rights Management Certification...on fair use.The Center for Media and Social Impact has assembled a “Code of Best Practices in Fair Use for Online Video” that discusses common use cases. Tips Giving credit to the copyright owner or including a...
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Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add.
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Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
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...With the right tools and skills, anyone can achieve their dream job. Start our free of charge course and learn how to create a great CV and covering letter, develop your online presence, nail the interview, and stay on track to landing your next job. ... Grow with Google ,Grow with Google ,Google Digital Garage ,Google Digital Garage ,Google...