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Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?

• Duration 2m
• Rating 5.0

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...

• Path
• Duration 20m
• Rating 5.0

Lauren and Paul run a successful online business. They want their employees to become more aware of the importance of online security, but aren't sure where to start. Can you help them identify the actions they should take?

• Duration 2m
• Rating 4.9

Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?

• Duration 2m
• Rating 4.7

Grow your online presence and start reaching new customers on their mobiles. About this course Start our course free of charge and learn how businesses can grow their online presence and start reaching valuable new customers on their mobiles. ... Google Digital Garage ,Google Digital Garage ,Google Ateliers Numériques ,Google Ateliers Numériques...

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• Duration 1h
• Rating 4.5
• Beginner

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

• Duration 3m
• Rating 5.0

Gladis owns a homemade soap company. Recently her business has been thriving off word of mouth. As such her website has not been updated for a while. What type of cyber threat might she be vulnerable to?

• Duration 2m
• Rating 4.8

...ready for that next career move, learning how to network can bring all kinds of benefits. This module will help you build both your online and offline networks, and put you on the right track to achieving your goals.

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• Duration 35m
• Rating 4.7

Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?

• Duration 2m
• Rating 4.6

...tools and skills up your sleeve. In these videos, you’ll learn how to polish your CV and covering letter, develop your online presence, prepare for interviews and manage the job search process from start to finish.

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• Duration 28m
• Rating 4.5

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 5.0

Code is what powers so much of what we do online, both for work and play. In these videos, you'll learn what code is, why so many coding languages exist, and how they are matched to achieve specific tasks. Most...

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• Duration 30m
• Rating 4.6

To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

• Duration 2m
• Rating 5.0

Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?

• Duration 2m
• Rating 4.8

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.

• Duration 2m
• Rating 4.7

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

• Duration 2m
• Rating 5.0

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8