... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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Local shopping: searching online and shopping in-store
Pointy, a part of Google...of being in a store, more people are beginning their shopping journey online. They’re checking product availability, prices, and more before ever stepping inside a store. This is an opportunity for brick...
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Module 3: Local Campaigns/ Performance Max for store goals
Advanced Omnichannel Certificate...than before. Your client can increase store visits and grow offline sales by informing shoppers of new products, services, and in-store promotions with Local Campaigns. Local Campaigns is a campaign type for...
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Use tools to engage your customers
Google My Business...is thrilled with his new website, but now she’s wondering how to make timely announcements about new products and promotions or upcoming events. Let’s see how a post in Google My Business can help her. Maria has...
