Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale. ... YouTube ,YouTube
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Engage customers with Google My Business
Google My Business...information to stand out on Google Search and Maps is easier than you think. See how you can create a free Business Profile that will help attract new customers and engage your current customers when they search...
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Jo wants to create a fully functional online store. Can you check which of the following features are available in most fully functional online stores?
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Get started with content marketing
Promote a business with content...is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track...
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Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
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Get started with analytics
Understand customers needs and online behavioursWeb analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website...
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Get noticed locally
Get a business onlineIf you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...
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Improve your search campaigns
Promote a business with online advertisingThe world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
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Lauren and Paul run a successful online business. They want their employees to become more aware of the importance of online security, but aren't sure where to start. Can you help them identify the actions they should take?
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Effective Networking
Effective networking...ready for that next career move, learning how to network can bring all kinds of benefits. This module will help you build both your online and offline networks, and put you on the right track to achieving your goals.
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Advertise on other websites
Promote a business with online advertisingBy incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target...
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Land your next job
Land your next job...tools and skills up your sleeve. In these videos, you’ll learn how to polish your CV and covering letter, develop your online presence, prepare for interviews and manage the job search process from start to finish.
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Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.
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Intro to Code
Understand the basics of codeCode is what powers so much of what we do online, both for work and play. In these videos, you'll learn what code is, why so many coding languages exist, and how they are matched to achieve specific tasks. Most...
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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
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Umar runs an online tutoring platform. His business is growing and he would like to create a website to help manage his teachers, store lesson content and students' scores. He is concerned about protecting his staff and students' personal information and would like some guidance to protect his business online.
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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Turn data into insights
Understand customers needs and online behavioursKnowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from...