Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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Analyze and expand campaigns to identify conversion paths through custom channel groups using data-driven attribution models. Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel...
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"Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4)." ... search metric, paid search metric,...
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Prioritize Marketing Objectives for Video Campaigns
Create and Manage Google Ads Video CampaignsDiscover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness,...
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Prioritize Marketing Objectives for Video Campaigns
Learn the Fundamentals of Google Ads Video CampaignsDiscover how Google Ads Video solutions are aligned to your goals to drive performance across the consumer journey. ... consumer journey, marketing funnel, campaign goals, goals, action, consideration, awareness,...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Build Creatives with Google Web Designer
Make Impactful Creatives with Google Web DesignerLearn the basics of building custom data-driven creatives (DDC) that work seamlessly with Ad Canvas in Display & Video 360, as well as how to customize Parallax, AMPHTML, and Responsive ads. ...
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Learn Key Standards in the Video Ecosystem
Grow Your Monetization with Google Ad ManagerDiscover how recent and emerging industry standards address the complexities of the video ad ecosystem. Find out how Google Ad Manager works to seamlessly support video publishers by supporting and integrating with...
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Win the future with Google's AI
AI-Powered Performance Ads CertificationDescribe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy...
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Win the future with Google's AI
Foundations of AI-Powered Performance AdsDescribe the importance of AI throughout Google Ads campaigns. ... automation, cross-channel automation, google automation, ai, google's ai, ai solutions ... Identify your objectives Build a strong data strategy...
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Identify valuable best practices for AI-powered Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. This learning path is for both strategists and practitioners. It's a good fit for you if you need to understand Google's solutions and get guidance on...
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Report on Open Bidding Performance
Optimize Google Ad Manager to Meet ObjectivesUse Ad Manager’s robust reporting to generate unified reports and gain a comprehensive understanding of your ad stack, without the need to regularly and manually reconcile reports from across multiple providers. Use...
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Set Up a Discovery Campaign
Learn How to Create and Optimize Discovery CampaignsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Set Up a Discovery Campaign
Explore the Value of Discovery AdsFirst, learn the basics of setting up a Discovery campaign. Then, step into the Google Ads interface to practice creating a new campaign and setting up your bidding and audience strategies. ... Discovery, Discovery...
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Understand the Features and Value of Google Video Solution
Optimize Google Ad Manager to Meet ObjectivesDiscover how Ad Manager’s video solutions connect to your content management system (CMS), increase your fill rate by enabling fallback, identify the appropriate video ad server template (VAST) version, and set up...
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Understand Results with Insights and Reports
AI-Powered Performance Ads CertificationUse Google Ads reporting and insights to bring transparency to automation. ... insights, reportings, insights page, reporting, automation insights, transparency ... Google Ads provides a variety of tools to help...