Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
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Liam has a few things on his to-do list, but not enough time to do it all today. What should he prioritise?
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Get started with analytics
Understand customers needs and online behavioursWeb analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website...
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Learn how web analytics can help measure the success of your online marketing, and get better results. ###***About this course*** With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure...
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Greg needs to tell his colleagues about some changes to an upcoming work event, and decides to send them a memo about it. Which of the following would you recommend he do?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
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Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
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Dave's been out of work for a while. He's currently job hunting and just secured an interview where he'll need to give a short presentation on his past achievements. What self-promotion tips would you give Dave to help him nail it?
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Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
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Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
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Find success with analytics
Understand customers needs and online behavioursAnalytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master...
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Discover the possibilities of mobile
Connect with customers over mobileWeb browsing on-the-go is very much a part of everyday life - which is why a mobile presence is important for businesses to embrace. Learn about mobile SEO. the differences between mobile sites and mobile apps, and...
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Make search work for you
Make sure customers find you onlineOptimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll...