Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?
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Daryl is keen to impress potential recruiters and land his next job. He's decided to develop his own personal brand online. What advice can you give him?
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Rashid is working on a presentation for a group of new hires. He’s starting to get stressed about it and would like your help preparing. What questions can you ask to guide him?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
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Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
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Dave's been out of work for a while. He's currently job hunting and just secured an interview where he'll need to give a short presentation on his past achievements. What self-promotion tips would you give Dave to help him nail it?
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Jerry multitasks across lots of different devices so he can to stay up-to-date with everything going on at home and work. It can make him feel quite overwhelmed at times. How might Jerry benefit from having a healthier and more balanced relationship with technology?
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Derek has recently started a new job as Project Administrator. As part of his new role, he needs to communicate the project plans in writing to all relevant stakeholders. Which of the following will help make sure his written project plan is communicated in the best possible way?
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Eric is working on his website, which sells produce from his farm. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?
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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
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Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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The online opportunity
Get a business online...online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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In this course, you’ll learn about generative AI, which is a type of AI that creates new content, such as text, images, or other media. You’ll explore how to use generative AI tools to assist your teaching practice by saving time on everyday tasks, personalizing instruction to meet student needs, and enhancing lessons and activities in creative...
