...about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures omnichannel impact and store visits, and puts that information to...
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Control your content through claims
YouTube Music Rights Management Certification...where claims originate Exempt specific channels from claims Try it Use campaigns to manage song UGC Become well versed in claims Check your knowledge Claims on YouTube can come from two sources: Partner-uploaded...
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Claim your Business Profile on Google
Google My Business...her business is easier than she thought. Let’s follow along as she creates her profile . Cait visits google.com/business and logs in with her Google account credentials. Next, she fills out basic information about...
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...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Compare delivery methods
YouTube Music Rights Management Certification...music content Follow delivery best practices Try it Review your available methods What can you do to avoid common delivery errors? Where would you go to find the most accurate technical details about ingestion for...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate...customers visited a store after engaging with a Google ad. This data provides advertisers with a more comprehensive look into the performance of their advertising, both online and offline.Store Sales Measurement...
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Manage multi-claim scenarios
YouTube Asset Monetization...your fair share of revenue New Article Title Try it Try it Check your knowledge MCQ New Article Title New Article Title MARK AS COMPLETE yt_ca_mc01_5.1 cid-multi-claims%2Fcid-multi-claims_restrictivenessscale-en...
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Use CMS to monitor multiple channels
YouTube Music Rights Management Certification...Try it Security requirements for channels you manage Review the YouTube Operations Guide for comprehensive instructions on using Content Manager CMS and Content ID.See all tools for content managers. Tips...
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Assert ownership through assets
YouTube Content Ownership...Article Title Try it Try it New Article Title New Article Title New Article Title New Article Title Mark Complete cid-assets_assetdefinition-en New Block Title New Block Title New Block Title New Block Title New...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate...it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures...