...availability will automatically serve LIA if Store Visits are also selected as a marketing objective.BIDDINGSame bid strategy applies to PLA and LIA; PLA or LIA is served based on user query and behavior. Bid to...
... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...
... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
...full impact of your return on investment (ROI) and make more informed decisions about your ad creatives, spend, bid strategies, and other elements of your campaigns.Evaluate and optimize omnichannel performance by...
