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Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

• Duration 2m
• Rating 5.0

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?

• Duration 4m
• Rating 4.8

Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?

• Duration 2m
• Rating 5.0

Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?

• Duration 2m
• Rating 4.8

Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

• Duration 5m
• Rating 4.8

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...

• Duration 1m
• Rating 4.3

Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...

• Duration 5m
• Rating 5.0

...your new hair salon and you want to make sure people find you when they search online. Your friend recommended Google My Business as a way to get your business online for people to see. But, how can Google My...

• Duration 7m
• Rating 4.8
• Beginner

...else.Because Asset 2 has no owners outside of U.S., the default match policy for those territories becomes Track. Scenario 2: Asset ownership intersects in certain territories. Result:The video is blocked in...

• Rating 4.0
• Advanced

...and apply the right policies to control your content. Introduction Text Title Fans from around the world come to YouTube to watch their favorite content, whether it’s Psy showing his iconic dance moves in “Gangnam...

• Duration 15m
• Rating 4.8
• Advanced

...her business is easier than she thought. Let’s follow along as she creates her profile . Cait visits google.com/business and logs in with her Google account credentials. Next, she fills out basic information about...

• Duration 6m
• Rating 4.7
• Beginner