Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...
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Pre-survey
Get Started with Google AI in Higher EducationGet Started with Google AI in Higher Education Pre-survey
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This course explores Google Vids as a classroom tool. Learn to import screen recordings, share videos for viewing or collaboration, and leverage AI for streamlined video creation. Video boosts engagement, fosters creativity, and gives students another way to share their learning. Discover the potential of video for impactful teaching and...
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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The online opportunity
Get a business online...online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Resources
Get Started with Google AI in Higher Education...learn about generative AI, which is a type of AI that creates new content, such as text, images, or other media. You'll explore how to use generative AI tools to assist your teaching practice by saving time on...
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Make mobile work for you
Connect with customers over mobileWith mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you...
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Resources
Generative AI for Educators...the word about Google's no cost Generative AI for Educators course. ... Generative AI for Social Media Toolkit for Educators.pdf - Google DriveSign inLoading… ... Check out the Experience AI program that...
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Explore the course overview
Generative AI for Educators... AI describes computer programs that complete cognitive tasks typically associated with human intelligence. This capability is already transforming today's workplaces, helping people tap into their creativity,...
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Resources
Get Started with Google AI in K12 Education...learn about generative AI, which is a type of AI that creates new content, such as text, images, or other media. You’ll explore how to use generative AI tools to assist your teaching practice by saving time on...
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... Online video creation app for Google WorkspaceGenerate a first draft of your video with Gemini, use templates, or design videos from scratch. Vids is available on computer only, th ... Online video creation app for Google Workspace Generate a first draft of your video with Gemini, use templates, or design videos from scratch. Vids is...
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Resources
Easy video creation for teaching and learning with Google Vids...draft of your video with Gemini, use templates, or design videos from scratch. Vids is available on computer only, th ... Online video creation app for Google Workspace Generate a first draft of your video with...
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Review what you learned and access helpful resources
Generative AI for Educators...You delved into machine learning and discovered how it enables personal voice assistants, music recommendations, fraud detection solutions, and lots more. In addition, you learned how AI models provide the...
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Prepare to incorporate outputs into your work
Generative AI for Educators...how to successfully modify the output of an AI tool. Modifying output is an effective strategy for overcoming many of the common limitations of AI tools. You’ll also explore some example outputs and how other...
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Save time on everyday tasks
Generative AI for Educators...continue investigating how to use AI for many practical tasks, such as preparing class materials and communicating with families. As you do, you’ll discover how AI tools can help increase your productivity and...
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Iterate to refine prompts
Generative AI for Educators...you’re including the best possible information in your prompt. To better understand effective prompts, compare how a person and an AI tool might respond to the same question. Imagine you're a vegetarian planning a...
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Differentiate instruction to meet student needs
Generative AI for Educators...lesson investigates how AI tools can be used to design personalized learning experiences and helpful communication. You’ll delve into specific use cases where AI tools can modify your existing class materials to...