On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...
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Get your Business Profile verified
Google My BusinessYou have your Google My Business account set up, but before you can move forward, you’ll need to confirm that you’re the one who really owns the business. It’s a simple process, whether you have one location or a...
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Claim your Business Profile on Google
Google My BusinessReady to get started with your Google My Business profile? In this course, we’ll show you how to sign up for an account and verify your business. You’ll also discover how to link your account with AdWords so you can...
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Land your next job
Land your next jobLanding your dream job is possible if you have the right tools and skills up your sleeve. In these videos, you’ll learn how to polish your CV and covering letter, develop your online presence, prepare for interviews...
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Sell more online
Get a business onlineOnce your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between...
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Your first steps in online success
Get a business onlineThere are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear...
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Make the most of video
Promote a business with contentToday, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate...
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Expand internationally
Expand a business to other countriesReady to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...
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Be noticed with search ads
Promote a business with online advertisingSearch Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
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Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?
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Jerry multitasks across lots of different devices so he can to stay up-to-date with everything going on at home and work. It can make him feel quite overwhelmed at times. How might Jerry benefit from having a healthier and more balanced relationship with technology?
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Hamish has created a website with an online booking system for his salon appointments. He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal.
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Are you a new user to Chromebooks? Or an existing user that's looking to brush up on your existing knowledge? We've got you covered with this gamified training experience that will give you a simple overview and practical tips to get the most out of your device. We'd love to hear your feedback in the quick survey form attached. ... Chromebook...
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?