From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false.
...success selling her handcrafted designs at street fairs, Maria decides that it’s time for her hobby to become a real business. After weeks of searching, Maria finds a suitable location for her new shop, Maria’s...
Rose wants to become a computer programmer, and has been doing some research to get her new career started. Help her spot which of the following facts about programming languages are correct.
...business on Google. Let’s use this picture of the two of us standing next to the guitar. Then, when people come into the store, they’ll know who to look for if they need help. Next, let’s change our cover photo to...
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?
Sarah has been invited to present her most recent project in front of her entire department. The presentation is today, but her nerves are starting to get the best of her. She’s got about 10 minutes before she has to start. What can she do to manage her stress and ensure that the presentation goes well?
Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
