Subtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain connections with learners. ...
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Learn how to set up the essential elements of a campaign and get started with Search Ads 360. Understand how to implement tags to measure your KPIs and optimize your performance across channels. After completing this foundational Search Ads 360 learning path, you’ll learn how to: 1) Set up the essential elements of a search campaign and allow...
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Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to...
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Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with Search Ads 360. Take the courses, pass the Assessment, and earn an Achievement to display on your profile. ... bid strategy, smart bidding, health, bid portfolio, forecasting, budget, ad copy test, landing page...
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Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...
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We will explore how distance learning can be delivered using G Suite tools, exploring the considerations educators need to take as they set up for distance learning, ensuring learners can access learning and find it engaging and motivational. ...
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When you don’t share the same physical space as your students, you have to close the distance and keep your community connected. Delivering content in a variety of modes with predictability and easy access helps create pathways for all learners. ...
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Project based learning provides choice for learners to explore interests and budget time. In this module we look at using Google Classroom for projects, providing one place to manage learning with flexibility on when it is accessed by learners. ...
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Internet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to support users offline. ...
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You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 30 questions and takes 35 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass. ... You’re about to test your...
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Understand how Google can help you grow your business across various priority areas, from improving performance to connecting to your audience. After completing this learning path, you'll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Turn your business objectives into measurable marketing...
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Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...
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Unlock unlimited creative learning opportunities, whether students are in front of you or attending remotely. Go beyond the walls of your classroom and learn how digital tools can support creativity, promote student voice, and increase student engagement. Develop new ways to deliver instruction through learning models and digital tools while...
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Foster productivity and collaboration in your teaching and research using G Suite. From smarter email to seamless video conferencing to real time feedback on student work, these modules will help faculty collaborate easily and securely across disciplines and campuses. ... Foster productivity and collaboration in your teaching and research using...
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Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... cross-device, cross-environment, pure downloads, iOS, Android, x-device, mobile bid adjustment, formula columns, custom Floodlight variables, call center, third-party...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Knowledge Check In this course, you will learn more about who makes up Waze’s highly-engaged global community of drivers.Demographics:...
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Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a...
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Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...
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Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...
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In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...
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Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using...
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Connect with your audience and meet your marketing objectives with the YouTube and Google Video ad solutions. Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube audience solutions to deliver more relevant ads at scale. Boost your campaign performance with creative strategies for telling effective...
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Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging, dynamic tag, html, html tag, java, javascript, js, measure, measurement, pixel, site code, site pixel, site tagging, sitewide...
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Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business. After completing this foundational learning path on tagging, you'll be able to: Explain what site tags are and why tagging effectively is important for your business Explain the benefits of Google’s dynamic tagging...
